PG and Komrade from the Brothers Grim are throwing a BBQ party this weekend, June 10, 2012. What’s the celebration? They’re releasing their music video ‘Love Thy Brother’ ft Trippz and directed by Jeff Eckert, and new merch designed by yours truly. It’s been great working these guys… it went a little something like this.
Flavor and Grim have been in touch for a while and it was only a matter of time until we collabed on some apparel. Komrade had seen some of our other work and was pretty stoked to work with us. Being a creative artist himself he knew from experience that creativity comes from freedom. “Look”, he said, “ I want it to have Future is Grim on one shirt and maybe another one to represent my neighbourhood. Other than that, you’ve got the reins”. We love working under these conditions. It’s often harder, but the rewards are much higher.
You see, on one side you’ve got this broad spectrum of ideas to work with, but you also have to come up with them. It can be hard doing whatever you want but having little to jump off of. Not to mention, if you show up with something you think is real slick, there’s a chance the customer will hate it. That can be devastating.
Luckily for us, having done a few designs for the Brothers before, we had a good idea of what they wanted. We also know what their fans want; We’re from the city, we’ve hit up 118 ave and seen the Grim live. They told us about their trip out to Van for the 4 20 performances. I really dug the Metal To Rust vid, so we took all of that and got on some designs.
Usually we’d bump back and forth with collaborators until we finally hit the nail. This time though we hit it nearly at the start. Maybe we had more background info, or maybe we just got lucky. Hopefully though, we’re just gettin’ better! Hah!
Here’s the two designs that made it all the way through:
If you’re digging these, and you like free food annnnd want to see a new music video, check out the Brother’s Grim BBQ this Saturday. For details on time and place: event page.
-Wade Stanley Earl Tompkins, Co-Founder, Flavor Clothing